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1 imaginary product differentiation
марк. мнимая дифференциация продукта (различие малозначащих для потребителя характеристик товара, напр., различия в упаковке или геометрической форме товара, которые по сути ничего не прибавляют к полезным свойствам товара)Ant:See:Англо-русский экономический словарь > imaginary product differentiation
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2 product differentiation
эк. дифференциация [индивидуализация\] продукта (наличие у продукта отдельной фирмы характеристик и качеств, отличающих его от аналогичной продукции других фирм с целью повышения конкурентоспособности)Syn:See:differentiated product, real product differentiation, imaginary product differentiation, multidimensional product differentiation, market positioning, differentiation costs* * ** * *. . Словарь экономических терминов .* * *проведение различий между продуктами, которые направлены на удовлетворение одной и той же потребности, но изготовлены различными производителями и поэтому конкурируют друг с другомАнгло-русский экономический словарь > product differentiation
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3 object
1) возражать2) объект || объектный3) предмет || предметный•- completely symmetric object - universally repelling object
См. также в других словарях:
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